Live Physics Simulation · Bob Moesta JTBD Engine
Dynamic Adoption Balance Scale
Watch the balance beam tip. If the combined pull and push forces fail to overcome friction and habit, the customer never switches.
ADOPTION DEADLOCK
Progress Energy (16/20)Switching Probability: 63%Inertia Gravity (11/20)
+16 Push & Pull
-11 Friction & Habit
Verdict:Buyers acknowledge the value, but anxiety around training and change-management stalls conversion. Deals will languish without proof.Net Delta: +5
Simulate Common Customer Migration Scenarios:
Calibrate the 4 Forces
Adjust each force independently to see how slight friction drops unlock adoption.
1. Push of Current Pain8 / 10
How frustrated or financially bleeding are they with their current tool or spreadsheet?
2. Pull of Your New Solution8 / 10
How compelling is your promised ROI, time savings, or strategic advantage?
3. Anxiety of the Unknown5 / 10
Fear of data migration failure, security audit flags, or looking foolish internally.
4. Habit of the Status Quo6 / 10
Muscle memory with Excel, existing long-term vendor contracts, and change resistance.
Ready to test whether real enterprise personas will actually overcome these habits?
Run 10-Persona JTBD Panel