Psychological Pricing Architecture · Van Westendorp PSM
Van Westendorp Price Sensitivity Meter.
Calculate the 4 critical psychological pricing boundaries to eliminate margin loss. Discover your Optimal Price Point (OPP) where buyer friction is lowest and conversion velocity is highest.
Live Econometric Simulation · Van Westendorp PSM
Psychological Pricing Sensitivity Radar
Watch the 4 cumulative price curves calibrate in real time. The intersection points reveal exactly where buyers refuse to buy vs. perceive cheap defects.
Safe Pricing Corridor
Too CheapBargainExpensiveToo Expensive
1-Click Market Tier Presets:
Slide to test price resilience and friction boundaries
$49 / month
$5 (Micro)$250 (Mid-Market)$500 (Enterprise)
Target Buyer Context & Procurement Friction:
Price Health AuditOPTIMAL REVENUE BALANCE
Willingness-to-Pay Health98 / 100
Optimal Price Point sweet spot. Maximizes revenue yield while maintaining strong conversion.
PMC (Floor)$18
OPP (Sweet Spot)$42
IPP (Median)$51
PME (Ceiling)$101