Interactive Research Lab · 100% Free Without Sign-Up

Directional Research Tools.

Interactive pre-interview instruments for product leaders. Test price elasticity, roast positioning, and balance customer switching forces with zero manual clicks required.

Pricing Strategy

Van Westendorp Price Sensitivity Meter

Interactive pricing curve engine. Calculates your Point of Marginal Cheapness, Optimal Price Point, and maximum acceptable price ceiling with a live 4-curve radar.

Dynamic 4-Curve RadarLaunch tool

JTBD Framework

Customer Switching Forces Calculator

Interactive JTBD tug-of-war simulator. Watch the physical balance scale tilt as you adjust Push, Pull, Anxiety, and Habit sliders to calculate net switching feasibility.

Physics Balance ScaleLaunch tool

Anti-Sycophancy

Adversarial Copy & Positioning Roaster

Paste your landing page headline or pitch into the buyer arena. See how cynical engineers, pragmatic CFOs, and operators tear down vague marketing buzzwords.

Buyer Arena & RoasterLaunch tool

User Discovery

The Mom Test Question Converter

Type or paste any interview question. The live laser scanner catches biased hypothetical wording and automatically outputs 3 behavioral past-action questions.

Laser Lie-Detector ScannerLaunch tool

Packaging

Conjoint Feature Trade-Off Simulator

Model enterprise feature bundles (SSO, unlimited seats, custom SLAs) to see predicted willingness-to-pay and procurement clearance in real time.

Packaging Loadout EngineLaunch tool

AI Evaluation

LLM Sycophancy & Mode-Collapse Checker

Audit AI persona prompts or ChatGPT transcripts. Detects polite RLHF agreeableness, missing budget gates, and demographic mode-collapse clusters.

Bias Polygraph GaugeLaunch tool

Need Full Multi-Agent Deliberation?

Simulate 10 Divergent Personas Live

Jump into our interactive deliberation sandbox to watch early adopters, pragmatists, skeptics, and resistors debate your product in real time.

Open Interactive Live Sandbox